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Go Big Now

When you have a big, exciting, ambitious goal and realize that “Just do it” is only 10% of success. This book shows you the other 90%.

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Go Big Now: 8 Essential Mindset Practices to Overcome Any Obstacle and Reach Your Goals

“For anyone who wants to multiply their impact exponentially.”

- Verne Harnish, founder of Entrepreneurs’ Organization (EO) and author of Scaling Up

Self-Paced Program:

21 Days to a Go Big Mindset

Receive 21 daily journal prompts (takes 5-15 minutes to answer) to help you develop your own “Go Big Mindset” that you can do on your own time.

Here’s what you can expect to learn in 21 days:

How to interrupt negative thoughts and replace them with positive ones
Develop a greater self-awareness about the “programs” that are running your life and how to re-wire for success
Feel more clear on your goals, why they matter, and your ability to reach them
Feel more energized and more confident
Note: you do not have to have read Go Big Now to do the program

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What exactly is a “Go Big Mindset,” and how do you get one?

In Go Big Now, Pimsleur distills two decades of studying complex mindset practices into a handful of simple “mindset keys” that anyone can use to achieve ambitious professional and personal goals. These practices include ways to overcome fear and reframe perceived setbacks, replace limiting beliefs with empowering ones, and stay motivated to pursue your big goal even in the face of massive hurdles. Each key is illustrated by an example from a leader, CEO, or celebrity whose mindset catapulted them to success.

Mindset without the “woo”

Pimsleur has taught these techniques in her coaching practice and used them to raise venture capital, build multimillion dollar businesses, work through the end of a marriage, and reinvent herself professionally four times. With a humorous and relatable style, Pimsleur empowers readers to transform aspirational thoughts into life-changing results. Without going on any silent retreats, high five-ing strangers or collecting crystals.

Praise for Go Big Now:

"Go Big Now is an essential playbook for any leader who wants to learn the mindset it takes to scale up. From her experience raising venture capital to her leadership of the Million Dollar Women movement, Julia Pimsleur has lived the advice in this book, and she’s the perfect guide for anyone who wants to multiply their impact exponentially."

Verne Harnish, founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)
For anyone who’s ever questioned their abilities, wondered if they really have what it takes, or felt they weren’t living up to their dreams, Julia Pimsleur has a message: it’s time to ‘go big now.’ With wisdom, generosity, and insight, she shares her own reinvention journey and leap into entrepreneurial success, and shows you the path. This book will inspire you to take action."

Dorie Clark, author of The Long Game, Stand Out, Reinventing You and Columbia Business School professor
"Julia Pimsleur’s authenticity, vulnerability, and storytelling will blow you away. You’ll discover that the people you admire who are übersuccessful were at one point exactly where you are right now — they just had some secrets, which Julia has been gracious enough to share with us. Go Big Now is for anyone trying to live the life they want and achieve their dreams."

Tiffany Dufu, founder and CEO of The Cru and author of Drop the Ball
"Go Big Now is the perfect road map for anyone ready to go outside their comfort zone and embrace the possibilities on the other side. This book takes you to the intersection of inspiration and aspiration, giving you the actionable steps you need to get there. I can’t wait to give this to my coaching clients and help them use the eight mindset keys to get promoted, lead their teams, and think big."

Denise Harris, executive coach and leadership consultant
"Go Big Now blends scientific research with practical tips and genuine vulnerability so that anyone can apply these mindset practices to reach their goals. An incredible achievement!"

Chris Yeh, coauthor of the bestseller, Blitzscaling and cofounder of the Global Scaling Academy
"So many people think small and are therefore unable to change when confronted with adversity. I know because I’ve been there myself. However, when I chose what Julia calls a Go Big Mindset, my life changed dramatically! This is the book I wish I had twenty years ago as I was making the transition. Julia not only outlines the principles for living a successful life and business, she also shares wonderful stories from a wide variety of interesting people."

David Meerman Scott, marketing strategist and bestselling author of, Fanocracy
"This is the book you want to keep on your nightstand for those moments when you are not sure you can do it and you know you must!"

Kristin Golliher, CEO of WildRock Public Relations & Marketing
"Go Big Now is a must-read for women entrepreneurs. Julia Pimsleur coaches from all angles — logistical, psychological, financial — and gives those with seemingly insurmountable obstacles clear steps for improving their mindsets, and their lives!"

Ada Calhoun, bestselling author of Why We Can’t Sleep
"Go Big Now is one of the most relevant and applicable books I’ve read this year. Julia Pimsleur is the real deal and understands what it takes for an entrepreneur to bring their business to the next level. She speaks the absolute truth about the results you can get from consistently stepping outside your comfort zone. I can’t wait to share this book with our franchise system nationwide so they can hit the ground running with Julia’s eight mindset best practices."

Zach Cohen, CEO of the Junkluggers of New York City
"Julia Pimsleur’s book teaches you not only to dream big, but to put that big thinking into action! It’s an incredible resource for those who have held themselves back from living the life they have always wanted but have been afraid to go after!"

Carrie Kerpen, bestselling author of Work It: Secrets for Success from the Boldest Women in Business
"Go Big Now is a fun, practical, and powerful tool to focus the mind on driving personal happiness and advancing your career. This book synthesizes an incredible body of scientific and therapeutic work into an easy to consume guide which is ideal to support the building a professional culture of results, awareness, and the development of professional teams."

Neil D. Peterson, Managing Director - Enterprise Data Management - Technology at New York Life Insurance Company
"No one knows the mindset it takes to ‘go big’ better than Julia Pimsleur. Creating a more exciting and meaningful life starts with changing the way you think, and this book will tell you exactly how to do that — in record time."

Elaine Pofeldt, Forbes senior contributor and author ofThe Million-Dollar, One-Person Business
"Mindset is everything. Whether you already know it, are just starting to explore it, or feel you've come close to mastering it, Julia's book will have you reaching even higher for mindset and awareness that is next level. Take the time, put in the work, and experience the upgrade!"

Katie Erickson, Co-Founder and Chief Engine, Entrepreneurs on Fire
"Julia Pimsleur’s writing is so enjoyable that it would be easy to read this book in a single sitting, but her thinking is so important that you would be doing yourself a disservice. These are not words to be consumed, but ideas to live by."

Richard Mulholland, founder of Missing Link: Presentation Powerhouse
"Julia Pimsleur’s superb writing, with powerful stories and elegant steps for change, make this a book for anyone who is looking to change their limiting beliefs and create a successful life. Her writing and storytelling will guide you to transform your mindset and your outcomes."

Rachel Hott, PhD, codirector of the NLP Center of New York

Meet Julia

Before becoming a financial advisor, Julia Pimsleur spent a decade helping women business owners and executives to reach their bigger financial goals without sacrificing family, wellness or mental health.

Julia’s passion for working with women entrepreneurs grew out of her own experiences when she built her first business, Little Pim. language teaching for young children. She grew Little Pim from a $30,000 investment into a multimillion dollar company, raised venture capital and eventually sold Little Pim to the company’s largest partner.

Shocked to learn that just 2-3% of women business owners ever reach $1 million in annual revenues, Julia wrote the book Million Dollar Women and launched the Million Dollar Women community to help close that gap. Between 2016 and 2026 the organization helped over 1.6 million to scale up and increase their revenues. Many had successful exits with their businesses and are now mentoring others.

Follow Julia on LinkedIn or Instagram.

Julia’s books: Million Dollar Women and Go Big Now.

Online DIY sales training program for small business owners: Sales CURE

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Go Big Now

Go Big Now: 8 Essential Mindset Practices to Overcome Any Obstacle and Reach Your Goals

Self-Paced Program:

What exactly is a “Go Big Mindset,” and how do you get one?

Mindset without the “woo”

"Go Big Now blends scientific research with practical tips and genuine vulnerability so that anyone can apply these mindset practices to reach their goals. An incredible achievement!"

"This is the book you want to keep on your nightstand for those moments when you are not sure you can do it and you know you must!"

"Go Big Now is a must-read for women entrepreneurs. Julia Pimsleur coaches from all angles — logistical, psychological, financial — and gives those with seemingly insurmountable obstacles clear steps for improving their mindsets, and their lives!"

"Julia Pimsleur’s book teaches you not only to dream big, but to put that big thinking into action! It’s an incredible resource for those who have held themselves back from living the life they have always wanted but have been afraid to go after!"

"No one knows the mindset it takes to ‘go big’ better than Julia Pimsleur. Creating a more exciting and meaningful life starts with changing the way you think, and this book will tell you exactly how to do that — in record time."

"Mindset is everything. Whether you already know it, are just starting to explore it, or feel you've come close to mastering it, Julia's book will have you reaching even higher for mindset and awareness that is next level. Take the time, put in the work, and experience the upgrade!"

"Julia Pimsleur’s writing is so enjoyable that it would be easy to read this book in a single sitting, but her thinking is so important that you would be doing yourself a disservice. These are not words to be consumed, but ideas to live by."

"Julia Pimsleur’s superb writing, with powerful stories and elegant steps for change, make this a book for anyone who is looking to change their limiting beliefs and create a successful life. Her writing and storytelling will guide you to transform your mindset and your outcomes."

Meet Julia

Order Go Big Now

Julia Pimsleur