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Go Big Now
When you have a big, exciting, ambitious goal and realize that “Just do it” is only 10% of success. This book shows you the other 90%.
Already purchased Go Big Now? Find your resources below.
Go Big Now: 8 Essential Mindset Practices to Overcome Any Obstacle and Reach Your Goals
“For anyone who wants to multiply their impact exponentially.”
- Verne Harnish, founder of Entrepreneurs’ Organization (EO) and author of Scaling Up
In her work as a business coach and public speaker, Julia Pimsleur has worked with thousands of high achievers. She polled them to discover their greatest challenges — getting the right skill set, having the right network, or mastering their mindset. The overwhelming response was that mindset was the greatest challenge.
What exactly is a “Go Big Mindset,” and how do you get one?
In Go Big Now, Pimsleur distills two decades of studying complex mindset practices into a handful of simple “mindset keys” that anyone can use to achieve ambitious professional and personal goals. These practices include ways to overcome fear and reframe perceived setbacks, replace limiting beliefs with empowering ones, and stay motivated to pursue your big goal even in the face of massive hurdles. Each key is illustrated by an example from a leader, CEO, or celebrity whose mindset catapulted them to success.
Mindset without the “woo”
Pimsleur has taught these techniques in her coaching practice and used them to raise venture capital, build multimillion dollar businesses, work through the end of a marriage, and reinvent herself professionally four times. With a humorous and relatable style, Pimsleur empowers readers to transform aspirational thoughts into life-changing results. Without going on any silent retreats, high five-ing strangers or collecting crystals.
Praise for Go Big Now:
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![Verne Harnishd]()
"Go Big Now is an essential playbook for any leader who wants to learn the mindset it takes to scale up. From her experience raising venture capital to her leadership of the Million Dollar Women movement, Julia Pimsleur has lived the advice in this book, and she’s the perfect guide for anyone who wants to multiply their impact exponentially."
Verne Harnish, founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)
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![Dorie Clark]()
For anyone who’s ever questioned their abilities, wondered if they really have what it takes, or felt they weren’t living up to their dreams, Julia Pimsleur has a message: it’s time to ‘go big now.’ With wisdom, generosity, and insight, she shares her own reinvention journey and leap into entrepreneurial success, and shows you the path. This book will inspire you to take action."
Dorie Clark, author of Reinventing You and executive education faculty member, Duke University Fuqua School of Business
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![Tiffany Dufu]()
"Julia Pimsleur’s authenticity, vulnerability, and storytelling will blow you away. You’ll discover that the people you admire who are übersuccessful were at one point exactly where you are right now — they just had some secrets, which Julia has been gracious enough to share with us. Go Big Now is for anyone trying to live the life they want and achieve their dreams."
Tiffany Dufu, founder and CEO of The Cru and author of Drop the Ball
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![Denise Harris]()
"Go Big Now is the perfect road map for anyone ready to go outside their comfort zone and embrace the possibilities on the other side. This book takes you to the intersection of inspiration and aspiration, giving you the actionable steps you need to get there. I can’t wait to give this to my coaching clients and help them use the eight mindset keys to get promoted, lead their teams, and think big."
Denise Harris, executive coach and leadership consultant
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![Chris Yeh]()
"Go Big Now blends scientific research with practical tips and genuine vulnerability so that anyone can apply these mindset practices to reach their goals. An incredible achievement!"
Chris Yeh, coauthor of the bestseller, Blitzscaling and cofounder of the Global Scaling Academy
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![David Meerman Scott]()
"So many people think small and are therefore unable to change when confronted with adversity. I know because I’ve been there myself. However, when I chose what Julia calls a Go Big Mindset, my life changed dramatically! This is the book I wish I had twenty years ago as I was making the transition. Julia not only outlines the principles for living a successful life and business, she also shares wonderful stories from a wide variety of interesting people."
David Meerman Scott, marketing strategist and bestselling author of, Fanocracy
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![Kristin Golliher]()
"This is the book you want to keep on your nightstand for those moments when you are not sure you can do it and you know you must!"
Kristin Golliher, CEO of WildRock Public Relations & Marketing
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![Ada Calhoun]()
"Go Big Now is a must-read for women entrepreneurs. Julia Pimsleur coaches from all angles — logistical, psychological, financial — and gives those with seemingly insurmountable obstacles clear steps for improving their mindsets, and their lives!"
Ada Calhoun, bestselling author of Why We Can’t Sleep
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![Zach Cohen]()
"Go Big Now is one of the most relevant and applicable books I’ve read this year. Julia Pimsleur is the real deal and understands what it takes for an entrepreneur to bring their business to the next level. She speaks the absolute truth about the results you can get from consistently stepping outside your comfort zone. I can’t wait to share this book with our franchise system nationwide so they can hit the ground running with Julia’s eight mindset best practices."
Zach Cohen, CEO of the Junkluggers of New York City
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![Carrie Kerpen]()
"Julia Pimsleur’s book teaches you not only to dream big, but to put that big thinking into action! It’s an incredible resource for those who have held themselves back from living the life they have always wanted but have been afraid to go after!"
Carrie Kerpen, bestselling author of Work It: Secrets for Success from the Boldest Women in Business
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![Neil D. Peterson]()
"Go Big Now is a fun, practical, and powerful tool to focus the mind on driving personal happiness and advancing your career. This book synthesizes an incredible body of scientific and therapeutic work into an easy to consume guide which is ideal to support the building a professional culture of results, awareness, and the development of professional teams."
Neil D. Peterson, Managing Director - Enterprise Data Management - Technology at New York Life Insurance Company
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![Elaine Pofeldt]()
"No one knows the mindset it takes to ‘go big’ better than Julia Pimsleur. Creating a more exciting and meaningful life starts with changing the way you think, and this book will tell you exactly how to do that — in record time."
Elaine Pofeldt, Forbes senior contributor and author ofThe Million-Dollar, One-Person Business
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![Katie Erickson]()
"Mindset is everything. Whether you already know it, are just starting to explore it, or feel you've come close to mastering it, Julia's book will have you reaching even higher for mindset and awareness that is next level. Take the time, put in the work, and experience the upgrade!"
Katie Erickson, Co-Founder and Chief Engine, Entrepreneurs on Fire
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![Richard Mulholland]()
"Julia Pimsleur’s writing is so enjoyable that it would be easy to read this book in a single sitting, but her thinking is so important that you would be doing yourself a disservice. These are not words to be consumed, but ideas to live by."
Richard Mulholland, founder of Missing Link: Presentation Powerhouse
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![Rachel Hott]()
"Julia Pimsleur’s superb writing, with powerful stories and elegant steps for change, make this a book for anyone who is looking to change their limiting beliefs and create a successful life. Her writing and storytelling will guide you to transform your mindset and your outcomes."
Rachel Hott, PhD, codirector of the NLP Center of New York
About Julia
Julia Pimsleur is the founder of Million Dollar Women, business & wealth coach, sales trainer, author, keynote speaker and serial entrepreneur (3x founder with 1 exit). She has sold over $32 million worth of products and services and is passionate about helping other women to learn the tried and true methods of selling and scaling.
Julia’s passion for working with women entrepreneurs grew out of her own experiences seeking mentorship and coaching when she built her first business, Little Pim. She joined communities of entrepreneurs, worked with coaches and grew it from a $30,000 investment into a multimillion dollar company she sold to the company’s largest partner.
Shocked to learn that just 2-3% of women business owners ever reach $1 million in annual revenues, Julia launched Million Dollar Women to #closethegap.
Julia’s mantra is “Fortune Favors the Brave.” She lives in New York City with her sons and is an avid scuba diver and Francophile. She is currently completing a Master’s in Wealth Management at Columbia University (expected December 2025).
Follow Julia on LinkedIn or Instagram: @juliapimsleur and watch bite-sized sales and scaling trainings on her YouTube channel: JuliaPimsleurCoach.
Go to millionwomen.com to learn about all MDW programs.
Julia’s bestselling books: Million Dollar Women and Go Big Now.
