If you run a business, at some point you will have a crisis. And if you run a big business you’ll probably have a really big crisis, or many crises. That’s where Sam DiGennaro and her company DiGennaro Communications come in. Sam and her company DGC work with some of the top names in tech, innovation, and media like Hulu, Facebook, and Pinterest to respond to a crisis or communicate a big change. One of Sam’s superpowers is helping clients take a step back, and think through how big the crisis actually is. Sam’s pioneering spirit, a huge part of her success, was already full force as a teenager when she stood up in defense of her high school volleyball team. Sam joins Julia Pimsleur to share her journey, and how considering worst-case scenario is key; why smiling through everything is necessary for effective leadership; the importance of empathy; why meditation is one of her key mindset practices; and, the concept of “failing forward”.

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