When a painful ski accident turned a former investment banker to acupuncture— she not only found relief, she found a business. Michelle Larivee cofounded wthn. It’s acupuncture and organic herbs turned into more of a spa and less of medical experience. It’s ancient healing for modern life, according to wthn. She has a big a vision for making Eastern medicine more desirable and affordable in the US. Michelle joins host Julia Pimsleur to share her challenges getting potential investors — who had never tried acupuncture — to understand her vision, how a mindset shift prompted her to turn to her network that she’d built around her for support, how acupuncture and herbs have been important tools for her in managing stress, and why building a business around something people don’t know enough about, and are afraid of, takes a big mindset.